The official weblog of ORBIS International, a nonprofit global development organization
http://blog.orbis.org/
It is a real example of a blog's use in an organizaton context.
The potential advantages for the oraganizaton to use a blog are:
First, ORBIS is an organization that works with local partners around the world to establish comprehensive, affordable and sustainable eye care in developing countries and eliminate avoidable blindness.
No matter how rural, remote and scattered these areas are around the world, the local partners residing in those areas can access the blog page and post videos, photographs and first-person accounts of what they had experienced for the various projects and events happening globally. Information are posted instantly from the developing countires to let blog viewers know the most updated information, and what's happening most recently.
Orbis has branches from Canada, UK, Hong Kong to Shanghai. Workers in different branches around the world can post simultaneously with the local partners working at different developing countries, which are China, Africa, Vietnam, India, Bangladesh and Latin America.
This advantage becomes even more prominent when you think of how far apart the branch offices and the local partners' offices in the developing countries are, yet workers can still exchange information together easily and help people improve their eye sights.
Other types of social media such as facebook, myspace and youtube are listed on the blog site to direct people to those sites and also drives traffic from them. This can generate awareness of the organization's beliefs, values and future plans.
The potential disadvantages for the oraganizaton to use a blog are:
Workers cannot write personal or private things other than personal accounts and feelings relating to projects and events of Orbis.
Everything shared on the blog site is visible to the public, including other rival organizations, thus gives them a competitive advantage. Everyone knows what's going on in the organization.
Blogs are easy to start but hard to maintain. Writing coherently is a difficult and time-consuming task. If the blog is not updated, it damages rather than enhances the reputation of the organization.
More over, blog sites can be hacked by the anonymous or infected with virus, so caution about the protection from virus and hackers needs to be taken all the time.
Reference:
http://www.enterpriseblogs.info/corporate-blogging/disadvantages
http://www.orbis.org/
http://blog.orbis.org/
It is a real example of a blog's use in an organizaton context.
The potential advantages for the oraganizaton to use a blog are:
First, ORBIS is an organization that works with local partners around the world to establish comprehensive, affordable and sustainable eye care in developing countries and eliminate avoidable blindness.
No matter how rural, remote and scattered these areas are around the world, the local partners residing in those areas can access the blog page and post videos, photographs and first-person accounts of what they had experienced for the various projects and events happening globally. Information are posted instantly from the developing countires to let blog viewers know the most updated information, and what's happening most recently.
Orbis has branches from Canada, UK, Hong Kong to Shanghai. Workers in different branches around the world can post simultaneously with the local partners working at different developing countries, which are China, Africa, Vietnam, India, Bangladesh and Latin America.
This advantage becomes even more prominent when you think of how far apart the branch offices and the local partners' offices in the developing countries are, yet workers can still exchange information together easily and help people improve their eye sights.
Other types of social media such as facebook, myspace and youtube are listed on the blog site to direct people to those sites and also drives traffic from them. This can generate awareness of the organization's beliefs, values and future plans.
The potential disadvantages for the oraganizaton to use a blog are:
Workers cannot write personal or private things other than personal accounts and feelings relating to projects and events of Orbis.
Everything shared on the blog site is visible to the public, including other rival organizations, thus gives them a competitive advantage. Everyone knows what's going on in the organization.
Blogs are easy to start but hard to maintain. Writing coherently is a difficult and time-consuming task. If the blog is not updated, it damages rather than enhances the reputation of the organization.
More over, blog sites can be hacked by the anonymous or infected with virus, so caution about the protection from virus and hackers needs to be taken all the time.
Reference:
http://www.enterpriseblogs.info/corporate-blogging/disadvantages
http://www.orbis.org/
